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Fitness Media Strategy: The Sculpt You Case Study

The Sculpt You, founded by wellness influencer Katrina Wright, is more than just a fitness app. It’s a holistic wellness platform that empowers women through accessible, affordable programs that prioritize both physical strength and mental health.

As Project Manager and lead content strategist, BrightSide Media played a key role in transforming The Sculpt You into a thriving digital brand.

Through strategic fitness video production, media campaigns, and long-form content, we helped:

  • Increase subscriber engagement

  • Boost revenue growth

  • Drive community connection and retention

Using performance data and audience insights, we built a high-impact content strategy for fitness brands that resonated deeply with the Sculpt You audience—leading to measurable results in revenue, reach, and brand loyalty.

Looking to scale your fitness or wellness brand? Let’s create the kind of content that motivates, educates, and builds lasting impact.

BrightSide Media | Denver, CO

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