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How Paid Ads Power Brand Awareness, Community, and Conversions

An Advertising Summary


Why Ads?


Building brand awareness isn’t just about being seen


It’s about consistently telling your story in a way that builds community, trust, and connection with your audience.


Whether you’re launching a new brand or scaling an existing one, digital ads allow you to:

  • Build awareness

  • Expand your audience

  • Influence action


In short, ads enhance your brand by making sure the right people hear your message at the right time.


Meeting your needs is always priority one. Here’s what you can expect when partnering with BrightSide Media


  • Strategy and audience research

  • Creative testing

  • Channel recommendations

  • Campaign execution

  • Analytics evaluation and performance reporting


Hero vs. Sidekick: The Role of Digital Ads


Digital ads can either lead the charge or play a supporting role alongside your organic content.


Ads as the Primary Effort

  • Full-service strategy

  • Minimum $3k/month ad spend

  • Multi-channel campaign options

  • More experimentation and testing

  • Ideal when you want to aggressively grow or launch new offerings


Add-On to Organic

  • Minimum $1.5k/month ad spend

  • Supports and amplifies your existing content

  • Paid social is the main focus

  • More evergreen creative

  • Ideal when you’re already building momentum organically and want to scale reach


Your Brand in the Market


At each stage of the customer journey, ads can help your brand stand out from the noise:


  • Awareness: Be seen by the right audience

  • Interest: Spark curiosity and desire

  • Action: Drive meaningful conversions


Results That Matter

We're not just talking about impressions, we’re focused on real outcomes:


  • Expanding reach

  • Driving conversions

  • Turning leads into loyal customers

  • Building a brand-aligned community


Metrics to Expect


Awareness

  • Reach should be at least 125% of your current follower count

  • A healthy cost-per-1,000 impressions (CPM) falls between $6–$12

Interest/Desire

  • Click-through rate (CTR) should range between 10–20% of total reach

Action

  • Conversion rate should outperform industry average by 3–5%

  • Low abandonment rates on landing pages and checkout flows


The Process


Discovery

  • Learn about your brand and business goals

  • Identify how ads can directly address your challenges

Proposal

  • We’ll share a tailored strategy

  • Review and refine campaign goals, messaging, and budget

Execution

  • Launch campaigns

  • Optimize for creative, budget, and targeting performance

Evaluation

  • Recap campaign performance

  • Provide insights, trends, and recommendations for future initiatives


Ready to turn your message into momentum?


Whether you need a full-scale ad strategy or just want to boost what you’re already doing, we’d love to hear from you.


Reach out and let’s see what kind of results we can create together.

 
 
 

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